Company Name * Name * First Name Last Name Title/Position * Email * Phone * (###) ### #### General In terms of marketing, what roles are you needing assistance with? (Select all that apply) * Advertisement Branding Content Creation Strategic Planning Analytics SEO Social Media Management Email Marketing Events PR Web Copywriting Market Research CRM & Automation Campaigns Sales & Outreach How do you currently approach strategic planning? * Is there any primary or secondary market research available about the industry and/or brand? If yes, who should we contact to receive the research? * Industry Specific Is the industry in which the brand competes currently growing, contracting or has it remained essentially unchanged over the past several years when considering unit volume, sales revenues or customer traffic? * Why is this occuring? * Does one brand hold a commanding share of the market? (Local and National) * If yes, which brand and why does it dominate? If no, why is that? What else should we know about the industry that may impact future sales potential? Are there particular characteristics unique to the industry that we should know about? * Brand Specific What is the brand's current estimated percent share of the market? * Over the past several years has the share been growing, declining or remaining essentially unchanged? * Why is this occuring? (Change in tech, growing competition, etc.) * In what way, if any, is the brand uniquely different from competitive products? (What is the USP - Unique Selling Proposition, What problem does it solve, What advantage does it offer?) * Is there reliable feedback from the marketplace where consumers recognize this difference? (Explain) * How would you describe brand loyalty for the brand? * How would you define or describe your current brand user? What can you tell us about their attitudes and beliefs toward the brand? * In what ways, if any, does your brand user differ from the typical or mainstream industry user? * Based on your knowledge about the brand, what product attributes, benefits or other leverageable angles will best motivate the target to think or act in the brand's favor? * What memories or associations do you believe the brand brings to mind to the consumer? * What specific feelings or emotions do you believe the consumer experiences in connection with using the brand? * What do you believe the brand does for the consumer in their lives that other brands cannot/do not? * Is today's current user base for the brand the best target audience for future market expansion? (Explain why or why not) * In what ways, if any, has the current target audience been changing? * What challenges and opportunities does this suggest? * What is the brand's reputation in the marketplace? * Is this reputation helpful or harmful? (Please explain) * Provide a concise statement about the brand that describes the emotional as well as the functional importance from the consumer perspective. (Ex. Using Tom Ford cologne makes someone smell good (functional) but it ultimately makes them more attractive to those around them(emotional). * Is there anything else we should know about the brand? For example, are there any "mandatories" like a graphic standards system for the brand? Anything else? * If so, who should we contact to receive this information? * Any Additional Comments? Thank you for your submission. We will be in touch soon!
